Many years ago, I played on a few World of Darkness based internet games that were called MUSHes or MUXes.  I was working for a small internet company, and somehow convinced two of my friends from those games to move here and go to work for that company.  While they lived here, we called each other “Bub”, for some reason.  It stuck, and I eventually registered the bub.org domain name for us to goof around with.

They’ve both moved on, but there was something about that familiarity that I liked, and it seemed fitting for my journal to be that informal, that familiar.